The 6th “JAPAN TOURISM AWARDS” in 2020
Fields and Categories for Applications
* Please take into account that applications sent just before the deadline may encounter transmission difficulties that could cause them to miss the deadline.
How to Apply
Awards are decided by an examination committee composed of experts from a number of industries including tourism (Committee Chairman: Yoshiaki Hompo, Chief, Regional Support Office for Asia and Pacific, UNWTO) based on the application materials.
Points on which applications are judged
|Innovation and novelty||
◆ Does the initiative promote innovation?
◆ Does it create a new market as a new business model?
◆ Sustainability: Does it generate enough profit or are there financial resources to sustain the initiative?
◆ Acceptability: Is it acceptable in the market and can it gain repeaters?
* Give the number of users, number of visitors, number of uses, number of operations, or amount of tourism spending; economic effect over the last five years at the most.
◆ Can the initiative work as a model for other areas?
◆ Can the initiative be expected to develop further for tourism exchange?
|Contribution to society||
◆ Does the initiative seek to grow together with the region and contribute to problem solving and attracting tourism?
◆ Does the initiative contribute to the realization of sustainable society through preserving historical and cultural inheritance, protecting the environment, human resource development, or implementing universal design, diversity and risk management?
|Minster of Land, Infrastructure, Transport and Tourism’s Award||1 selected / Certificate of Commendation will be awarded|
|Japan Tourism Agency Commissioner’s Awards||3 selected / Certificate of Commendation will be awarded|
|Awards for Excellent Partner||1 selected / Certificate of commendation will be awarded|
|Japan Tourism Awards elected by students||
1 selected / Certificate of commendation will be awarded
Examination committee: 20 Students in Travel & Tourism Studies
|Special Awards for DMO Promotion||Awarded in recognition of exceptional DMO initiatives that promote regional tourism|
|Special Awards for Digital Utilization||Awarded in recognition of initiatives that use digital technology to promote tourism|
|Special Awards for Media/Promotion||Awarded in recognition of media entities implementing effective promotion|
|Special Awards for Entertainment||Awarded in recognition of initiatives promoting tourism involving entertainment|
|The Japan Tourism Award for Responsible Tourism in collaboration with UNWTO||Awarded in recognition of exceptional initiatives that resolve local challenges and improve value through tourism|
|Special Awards for Risk management||Awarded in recognition of initiatives implementing effective management with regard to risk factors such as natural disasters|
|Special Awards for Start-ups||Awarded in recognition of innovative initiatives which have been running for less than three years since the start|
Generally between 10 and 20 selected from each category
Certificate of commendation will be awarded.