Japan Tourism Awards

What's Japan Tourism Awards

Japan Tourism Awards is cancelled in 2021.
The Japan Tourism Awards also works to publicize these initiatives to render Japan a leading nation in the tourism industry, both in Japan and the world.
In 2021,the Awards was cancelled due to the limited number of cases covered.
These awards represent a tremendous opportunity for conveying Japanese tourism to the world. Instead of relying on Japanese tourism organizations and companies alone to facilitate Japanese tourism promotion, we are aware that Japanese tourism can be bolstered by 1) bringing more dynamism to the nation’ s local regions—where the unique flavor of Japan can be found—along with 2) expanding on two-way tourism with other countries. Award recipients were determined based on a common-ground awareness of the relevance of these factors in future tourism development.

Past efforts

2020 Minister of Land, Infra-structure, Transport and Tourism’s Award

Organization name Amami Innovation Co., Ltd.
Organization name Expanding “(Daily) Tourism of everyday life experiece” Created by Village Culture With “Denpaku + Magun Square” Both Domestically and Internationally
Selection Comment This is a proposal for a new form of travel that “turns the daily life of the village culture into a tourist attraction” without relying exclusively on the killer contents of staying in the village by utilizing vacant houses. Not only attracting tourists, but also promoting the employment of local residents and creating a place for tourists and locals to come together has eliminated the barriers between residents and tourists. The initiative was evaluated highly for its notable social value.

2020 Japan Tourism Agency Commiss-ioner’s Awards

Organization name Taisetsu Kamuimintara DMO
Organization name Region-Building and Establishing the “Mountain City Resort” Brand: Aiming for an Area Where Anyone Can Enjoy a Rich and Luxurious Stay
Selection Comment This initiative was evaluated highly for its many exemplary efforts as a regional DMO. The highly appreciated achievements include providing multilingual support and utilizing MaaS, in addition to the wide-range development of regional branding through precise target marketing.

2020 Japan Tourism Agency Commiss-ioner’s Awards

Organization name JJTB Kyushu & Remote Islands Island-Hopping Project
Organization name JTB Kyushu & Remote Islands Island-Hopping Project
Selection Comment This initiative is a utilization of Japan’ s character as an island nation. It facilitates remote island tourism through island-hopping that uses charter flights, in addition to fine-tuned content settings and as an initiative it has a very high degree of originality. It was also evaluated as having development potential by, for example, expanding to other regions of Japan.

2020 Japan Tourism Agency Commiss-ioner’s Awards

Organization name Miki Tourist Co., Ltd.
Organization name Tour Europe With Travelers From Around the World on the Next-Generation Rambling Bus Tour JOIBUS!
Selection Comment In tune with the increasing needs of FIT travelers, this service provides even solo-traveling customers with high-level convenience. It includes services in Japanese so Japanese travelers in Europe can travel in comfort and with peace of mind. This is a service which has been created by Miki Tourist, a company with a long history of welcoming tourists to European destinations. The service was evaluated highly due to the diligence and consideration of customers’ needs.

2020 Awards for Excellent Partner

Organization name Catalan Tourist Board
Organization name Legends of Catalonia: The Land of Barcelona VR Game
Selection Comment This is a novel idea of allowing people to experience the culture, history, and natural scenery of Catalonia while enjoying a VR game. It helps users to deepen their knowledge, and by implementing free streaming of the game, it has become a viable way of presenting the charm of Catalonia with a simulated experience during the coronavirus pandemic. This was highly evaluated.

2019 Minister of Land, Infra-structure, Transport and Tourism’s Award

Organization name Hyakusenrenma Inc.
Organization name Regional Invigoration Service to Unite “Farm Stays” with “the World”
Selection Comment This is a proposal for a new style of private lodging business aimed at international tourists. The careful and detailed assistance provided to address the concerns and issues faced by farmers and others who might be afraid to invite foreigners to come and stay in their homes is recognized as being both highly innovative and having a high degree of development potential. The utilization of empty residences and expansion of employment show a clear path to solving the problems faced by these regions, and will greatly attract foreign tourism revenue to these areas.

2019 Japan Tourism Agency Commiss-ioner’s Awards

Organization name Saga Ureshino Barrier Free Tour Center
Organization name Toward Phase 5 in Making the Ureshino Hot Springs Barrier-Free: Coordinating With Private Ambulance Services
Selection Comment The evaluation was that by pushing ahead with this plan and coordinating with medical institutions, medical supporters can accompany visitors, thus allowing those who have trouble getting into the baths alone, such as elderly and disabled persons, to enjoy the hot springs in the same manner as everyone else in safety and security. Furthermore, it was judged as having an extremely high degree of social value. It sends the warm and friendly message that “If you come to Ureshino, no matter who you are, you can enjoy the hot springs.”

2019 Japan Tourism Agency Commiss-ioner’s Awards

Organization name Tanabe City Kumano Tourism Bureau
Organization name An Attempt at a Modern Sightseeing Model in the Hallowed Grounds of Kumano
Selection Comment The pilgrimage route of Kumano Kodo has been registered as a UNESCO World Heritage Site since 2004. This sustainable initiative with social value is based on coordination and understanding with local residents and corporations, and it has shown the fruits of its labor in bringing in a great many visitors while also preserving and continuing ancient traditions passed down over 1,000 years. From early on, they established a system for welcoming foreign visitors, contributing to a U-turn and migration of young people, and playing a major role in regional invigoration.

2019 Japan Tourism Agency Commiss-ioner’s Awards

Organization name Palau Tourism Board
Organization name Creating the Palau Pledge: The World’s First Environmental Protection Pledge
Selection Comment This initiative is groundbreaking in its encouragement of foreign travelers to make a pledge to preserve nature, intended by the Palau government to protect the natural environment of these islands that are registered as a UNESCO World Natural Heritage Site. The initiative was evaluated as having a high degree of development potential and social value in its connection to sustainable development and its implementation of environmental protection.

2019 Awards for Excellent Partner

Organization name Philippines Department of Tourism
Organization name Toward a Sustainable Development of Tourism and Revival of the Island of Boracay
Selection Comment The revitalization of the natural scenery of Boracay through a half-year suspension of tourist intake has created a brilliant example of tourism working within the sustainable development of society. It received high praise as an initiative with an extremely high level of social value and innovation, as an excellent example of a solution for overtourism issues.

2018 Grand Prize

Organization name Snow Country Tourist Area Association (Snow Country Tourism Zone)
Organization name Snow Country Tourist Area Association (Snow Country Tourism Zone)
Selection Comment • As a pioneering destination marketing organization (DMO) in the Japanese market, this sustainable community development initiative is recognized for the results it has engendered, including creating a collaborative structure between three prefectures and seven municipalities with a view to forging a new “brand story” for the snow country.
• By creating new value—characterized by a lifestyle and culture firmly rooted in the community—this initiative sets clear visitor targets by applying marketing strategies, developing products to match customer needs, and implementing strict quality control.

2018 Awards for Excellent Partner

Organization name Tourism Authority of Thailand
Organization name 12 Hidden Gems in Thailand
Selection Comment This initiative features the “12 Hidden Gems,” a selection of new destinations for tourists visiting primarily Bangkok from Japan, 80% of whom are repeaters. The number of tourists is increasing, attracted by relatively unknown cultural and nature spots.
Japan Tourism Awards Application Office
(Open: Weekdays 10:00-18:00)